Free Rate Card Generator for Creators & Influencers
How to create a free rate card
Add your info
Enter your name, niche, audience stats, and upload a profile photo.
Set your rates
Create service tiers with features. Mark your best value as "Most Popular".
Download & share
Download a polished PDF rate card to send to brands and agencies.
What is a rate card?
A rate card is a document that lists your services and pricing. For creators, it's the professional way to communicate what you charge for sponsored content, brand deals, and collaborations.
Why do you need one? When a brand reaches out, having a polished rate card ready shows professionalism and saves the back-and-forth of explaining your pricing. It also anchors the negotiation at your rates, not theirs.
Service tiers work. Offering 2-3 tiers (like Basic, Standard, Premium) gives brands options and naturally upsells to your higher-value packages. Highlighting one tier as “Most Popular” guides their decision.
Pair your rate card with a Media Kit for audience demographics, and a Brand Deal Contract to lock in the agreement.
Frequently Asked Questions
How many pricing tiers should I include?
2-3 tiers is ideal. A "Good, Better, Best" structure gives brands options and naturally upsells. Highlighting one as "Most Popular" guides their decision.
What should I charge as an influencer?
Rates vary by niche, platform, and audience size. A common starting point is $100 per 10K followers for an Instagram post. Our tier presets give you a framework to build from.
What's the difference between a rate card and a media kit?
A media kit shows WHO you are (audience, demographics, past work). A rate card shows WHAT you charge. Ideally, send both. Our Media Kit Generator creates the perfect complement.
Can I add package bundles?
Yes! Click "Package bundles" to create multi-service packages with savings. Bundling 3+ services at a discount is a proven way to increase deal size.
Should I show my rates or keep pricing private?
Showing rates filters out brands that can't afford you, saving time for both sides. If you prefer to negotiate, show starting-at prices or ranges instead of fixed numbers.
How often should I update my rate card?
Review every quarter. Raise your rates as your audience grows — follower count, engagement rate, and past partnerships all justify higher pricing.
What content types should I list?
Include every format you offer: feed posts, Stories, Reels, TikToks, YouTube videos, blog posts, newsletters, podcast mentions. The more options you show, the easier it is for brands to find a fit.
You might also need
Brand Deal Contract Generator
The contract every creator needs for sponsorships. Deliverables, usage rights, payment terms, FTC compliance.
Generate freeContent Usage Rights Agreement
Define exactly how brands can use your content. Duration, platforms, paid amplification, and credit terms.
Generate freeMedia Kit Generator
Build a stunning 1-page media kit PDF with your social stats, audience demographics, pricing, and past partnerships.
Generate free