Free Media Kit Generator — One-Page PDF for Creators
How to create a free media kit with CreatorDocuments
Add your stats
Enter your social media handles, follower counts, engagement rates, and audience demographics.
Choose a template
Pick from 4 designer templates and customize your accent color to match your brand.
Download your PDF
Get a stunning 1-page media kit PDF instantly. No signup, no watermark.
What to include in a media kit
A media kit is your professional resume as a creator. It's the first thing brands and agencies look at when deciding whether to work with you. A good media kit communicates your value in under 30 seconds.
Social stats: Include your follower count and engagement rate for every active platform. Brands care more about engagement than follower count — a 5% engagement rate on 50K followers is more valuable than 1% on 500K.
Audience demographics: Age breakdown, gender split, and top countries. This helps brands determine if your audience matches their target market. Pull these stats from your platform analytics (Instagram Insights, YouTube Studio, TikTok Analytics).
Content categories: What niches do you cover? Tech, fashion, fitness, finance? Be specific — "sustainable fashion" is better than just "fashion."
Past partnerships: Name-drop your best brand collaborations. Even 2-3 recognizable brands add instant credibility.
Pricing: Include your rates for different content types. If you're unsure what to charge, a common starting point is $10-$20 per 1,000 followers for an Instagram post. Build a detailed rate card for more complex pricing.
Ready to land your next brand deal? Generate a Brand Deal Contract to protect yourself when the partnership comes through.
What is a media kit?
A media kit (also called a press kit or influencer kit) is a one-page professional document that showcases a content creator's audience, reach, engagement metrics, and pricing. It serves as a visual resume that brands and agencies review when deciding which creators to partner with. A strong media kit communicates your value proposition in under 30 seconds and dramatically increases your chances of landing paid collaborations.
YouTubers, Instagram creators, TikTok influencers, podcasters, bloggers, and any creator who pitches to brands needs a media kit. Whether you have 5,000 followers or 5 million, brands want to see your follower counts, engagement rates, audience demographics, content categories, past partnerships, and rates before committing to a sponsorship deal.
Why use our free media kit generator? CreatorDocuments lets you build a stunning, data-rich media kit in minutes — no design skills required. Choose from 4 professional templates, customize your accent color, add audience demographics and pricing, then download a polished PDF with no watermarks. No signup, no cost, and your data never leaves your browser.
Frequently Asked Questions
Can I add my photo to the media kit?
Yes. Upload a JPG or PNG (max 2MB). It appears in the header of your media kit PDF. Your photo is processed locally and never uploaded.
How are engagement rates calculated?
You enter the engagement rate for each platform manually. The overall average is weighted by follower count. We also estimate monthly impressions using platform-specific multipliers.
Why is the media kit only one page?
By design. Brands and agencies prefer one-page media kits they can scan in under 30 seconds. We pack all the key info into a beautiful, dense A4 layout.
What audience demographics should I include?
Age breakdown, gender split, and top countries are the minimum. Pull these from Instagram Insights, YouTube Studio, or TikTok Analytics. Brands use demographics to verify audience-market fit.
How many platforms should I list?
List every platform where you actively create content. Even small followings add up — brands value multi-platform reach. Focus on your strongest 2-3 platforms first.
What should I charge for sponsored content?
Rates vary widely. A common starting point is $10-$20 per 1,000 followers for an Instagram post. Our Rate Card Generator can help you build detailed pricing tiers.
When should I send a media kit to a brand?
Include your media kit in your initial pitch email or DM. Also share it when a brand reaches out to you — even if they didn't ask. It signals professionalism and speeds up the negotiation.
Can I share my media kit as a link?
Yes. Click "Copy shareable link" to get a URL with your media kit data pre-filled (photo excluded due to size). Bookmark it or share it directly with brands.
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